Industry Strategy Council
The Industry Strategy Council is a forum where experienced business leaders share perspectives regarding the impact of COVID-19 on key sectors of the Canadian economy, notably:
- To identify the scope and depth of COVID-19's impact on industries and inform government's understanding of specific sectoral pressures.
- To serve as a means to coordinate business communities' input on the impact of COVID-19.
Message from the Minister of Innovation, Science and Industry
As our historically strong industries grapple with the challenges of COVID-19, we will look to the Industry Strategy Council to assess the breadth and depth of the pandemic's impact on industries and inform the government's understanding of specific sectoral pressures. The council members' collective track record for strategic thinking and their ability to inspire and build support will be vital to our common success.
Our approach is proactive and strategic, designed to bring private sector stakeholders to the table to directly share their perspective on the scope of the challenges they face. As our government examines what is needed in this immediate crisis, we need to fully understand all of the challenges.
As we have said from the beginning, we are all in this together. A smooth economic recovery will require continued collaboration between the public and private sectors. The Government of Canada looks forward to working with the Council and to maintaining our country's competitiveness on the world stage.
Minister of Innovation, Science and Industry
Message from the Chair of the Industry Strategy Council
In launching the Industry Strategy Council, the Government of Canada has mobilized the talent and acumen of Canadian business leaders to shape our country's economic competitiveness amidst new pressures from the COVID-19 pandemic. It is both a great honour and a tremendous responsibility to be asked to chair the Council, and I look forward to working with all members to solidify Canada's economic performance in this new global context.
The Council will create a synergy between the private sector and the Government of Canada to address industry challenges. We want to create an environment in Canada that allows the business community to help address our urgent challenges and impediments to growth.
We will be informed by fact-based analysis, capitalizing on our collective expertise. We will foster dialogue between our industry leaders and government experts, who will weigh various economic and health scenarios as part of our discussions. Our members will consult widely, seeking input and validating their own observations.
The Council aims to put forward concrete ideas for the Government to consider not just for the immediate term but for the long term as well. We will be guided by the principles of transparency and inclusion, ensuring that the diverse perspectives of sectors, regions and communities, including SMEs and Indigenous peoples, are part of our discussions and proposals.
Our actions will be swift; our advice will be strategic and innovative. Our desire is to ensure that Canada remains a robust, resilient, innovative and inclusive country—for the benefit of all Canadians—long after the current pandemic has passed.
Chair, Industry Strategy Council
Industry Strategy Council membership
Monique Leroux, C.M., O.Q., FCPA, FCA, Chair, Industry Strategy Council; Vice Chairman, Fiera Holdings; Former Chair and CEO, Desjardins Group
Monique Leroux is a Companion of the Canadian Business Hall of Fame and Vice-Chairman of Fiera Holdings Inc. She serves as an independent director of global companies such as Michelin (ML-France), Bell/BCE, S&P Global (SPGI), Couche-Tard (ATD) and Lallemand Inc. (privately-owned company).
She served as Chair of the Board and Chief Executive Officer of Desjardins Group from March 2008 to April 2016 and as Chair of the Board of Investissement Québec from 2016 to 2020.
Prior to those roles, Ms. Leroux served as Chief Financial Officer of Desjardins Group, Senior Vice-President at RBC (Royal Bank), Chief Operating Officer at Quebecor Inc. and Partner at Ernst and Young (EY) in Canada.
Ms. Leroux is a Member of the Order of Canada, an Officer of the Ordre national du Québec, a Chevalier of the Légion d'honneur (France) and a recipient of the Woodrow Wilson Award (United States).
- Murad Al-Katib, President and Chief Executive Officer, AGT Food and Ingredients — Agri-food sector
- John Baker, M.S.C., President and Chief Executive Officer, D2L Corporation — Digital Industries sector
- Rhonda Barnet, President and Chief Operating Officer, AVIT Manufacturing — Advanced Manufacturing sector
- Paviter Binning, President, Wittington Investments, Limited — Retail sector
- Ben Cowan-Dewar, Co-founder and Chief Executive Officer, Cabot Links — Tourism & Hospitality sector
- Karimah Es Sabar, Chief Executive Officer and Partner, Quark Venture — Health & Biosciences sector
- Karen Hamberg, Vice President of External Affairs and Sustainability, Westport Fuel Systems Inc. — Clean Technology sector
- Mark Little, President and Chief Executive Officer, Suncor Energy Inc. — Resources of the Future sector
- Sylvie Vachon, President and Chief Executive Officer, Montreal Port Authority — Transportation sector
- Dr. Mona Nemer, C.M., C.Q., FRSC, Canada's Chief Science Advisor, Ex-officio
August 4, 2020 — Record of Discussion
- Dominic Barton, Canada's Ambassador to China provided an overview of public health and economic approaches taken in Asia to address the COVID-19 pandemic; he also discussed future market opportunities for Canada
- The Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, shared the importance of small- and medium-sized enterprises (SMEs) in Canada's economic recovery and accepted feedback on the suite of federal business support programs
- The Honourable Navdeep Bains, Minister of Innovation, Science and Industry, received an overall update on the work of the Council thus far and provided direction on how the Council, through their sectoral analysis, might continue their efforts to position Canada for economic recovery
- Panelists Gilles Labbé (Héroux-Devtek) and Marc Parent (CAE) joined Council members to discuss COVID-19's impacts on the aerospace manufacturing industry
- McKinsey and Company presented economic recovery scenario modelling for the advanced manufacturing, agri-food, health and biosciences sectors; they also presented international approaches to understand sectoral pressures and cross-sector strategic directions
- Panelists Dean Stoneley (Ford), Paul Soubry (New Flyer), and Jerry Dias (UNIFOR) joined members to discuss the economic impact and stabilization considerations in the auto manufacturing industry, and the impact on other sectors
July 20, 2020 — Record of Discussion
- The Industry Strategy Council began the meeting by reviewing draft frameworks for organizing insights, taking stock of stakeholder engagement, and identifying common pressures and trends.
- Council members of the respective sectors led presentations and roundtable discussions of sectoral analysis for retail, resources of the future, and transportation. The analysis focused on latest pressures and possible forward trajectories.
- The Minister of Natural Resources, the Honourable Seamus O'Regan, joined the members to discuss the impact of COVID-19 on Canada's resource sectors in the wake of market shocks and volatility, including issues of stabilization and the sector's role in getting Canada to net zero.
- The Minister of Environment and Climate Change Canada, the Honourable Jonathan Wilkinson, addressed the Council on the opportunity to build sustainability into Canada's industrial sectors for increased innovation and competitiveness.
- The Council concluded by expressing a desire for ongoing discussion of cross-sectoral issues and committed to continued engagement of stakeholder views.
July 7, 2020 — Record of Discussion
- The Honourable Navdeep Bains, Minister of Innovation, Science and Industry, recognized the Council's work so far and shared a vision for how the Council's work will set the stage for the launch of the Economic Strategy Tables in the fall.
- The Honourable Marc Garneau, Minister of Transport provided an overview of the impacts of COVID-19 on Canada's air travel sector.
- The Honourable Mélanie Joly, Minister of Economic Development and Official Languages, spoke to the impacts of COVID-19 on Canada's tourism and hospitality sector, including impacts on regional economies.
- A panel discussion was held on COVID-19's impacts on air travel, with panelists Chris Avery (Canadian North), Deborah Flint (Greater Toronto Airports Authority), and Calin Rovinescu (Air Canada).
- Destination Canada presented scenarios of economic impact on Canada's tourism and hospitality sector.
- Health Canada presented health indicators that will guide public health officials in monitoring and preparing for various COVID-19 resurgence scenarios as the Canadian economy reopens.
- The Council collectively reflected on emerging themes raised throughout previous meetings, as well as the conceptual and analytical framework for the work going forward.
June 22, 2020 — Record of Discussion
- The Honourable Bill Morneau, Minister of Finance, along with departmental officials, provided an overview of the COVID-19 economic supports provided by the Government of Canada.
- The Council discussed several potential macroeconomic trajectories for Canada based on economic indicators to date, as well as personal and peer observations.
- McKinsey and Company provided a look at health measures other countries have taken as they re-open their economies.
- The Department of Health, and the Department of Employment and Social Development, provided an update on elements of Canada's public health response, including the national COVID-19 testing strategy and occupational health and safety considerations.
- Council members then discussed the forward plan of work, and reviewed key findings of the previous round of the Economic Strategy Tables.
June 08, 2020 — Record of Discussion
- Members highlighted their experiences in their respective sectors and shared their aspirational vision for the Council.
- Finance Canada presented an overview of COVID-19 impacts on the Canadian economy, and discussed projections for key economic indicators.
- Innovation, Science and Economic Development presented on emerging dynamics in demand and supply affecting key Canadian sectors as the economy prepares to reopen amid a changing operating environment.
- Health Canada presented on the public health response to COVID-19, providing an epidemiological overview of the pandemic, and Canada's public health approach for restarting the economy.
- McKinsey and Company provided supporting materials highlighting economic responses to COVID-19 across the globe.
- The Minister of Innovation, Science and Industry, the Honourable Navdeep Bains, shared his ambition for a partnership model between Government and industry to work together to respond to the economic effects of COVID-19.
- Council members noted the importance of openness and engagement with diverse perspectives across Canada including industry, labour, Indigenous Peoples, associations, academia, and other stakeholders, to hear the many economic realities unfolding in the wake of COVID-19.
Have your say about how to plan for Canadians' economic wellbeing
Your feedback is important to the Industry Strategy Council. We need your input on how COVID-19 has impacted your industry.
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